From
$1,195
Direct Cremation
Crematory · South Pasadena, CA
Allay Direct Cremation
5.0(55) Verified on Google
Allay Direct Cremation is an independent cremation service in Pasadena offering transparent, all-inclusive pricing starting at $1,295 for direct cremation. The provider emphasizes personalized service with dedicated care coordinators, direct personal delivery of ashes and documents (not via third-party couriers), and a phone-available support model without call centers.
Independent
Photo: Allay Direct Cremation
Photo: Allay Direct Cremation
Photo: Allay Direct Cremation
Photo: Allay Direct Cremation
Photo: Allay Direct Cremation
Photo: Allay Direct Cremation- Starting price
- $1,295
- Ownership
- Independent
About Allay Direct Cremation
Allay Cremation, Inc. is an independent direct cremation provider serving the Pasadena area. The company operates with a focus on transparent, all-inclusive pricing with no hidden fees, positioning itself as an alternative to larger national chains. Core service features include personal point-of-contact support throughout the cremation process, direct local delivery of remains and documents by staff (not third-party couriers), and 24/7 phone availability. The provider offers core direct cremation packages with optional upgrades such as witness cremation for families seeking additional peace of mind.
Allay Direct Cremation prices
Price list published · source
| Direct Cremation (Core Package) | $1,295 |
|---|
At $1,295, this sits within the typical national range of $1,000–$3,000 for direct cremation.
Prices are estimates and change. Providers must give you an itemized price list under the FTC Funeral Rule — always confirm directly.
Allay Direct Cremation packages
Direct Cremation (Core Package)
$1,295- Direct cremation
- Return of ashes in urn
- Death certificates
- Personal delivery by care team
All-inclusive pricing with no hidden fees; can be upgraded to include witness cremation.
Witness Cremation
- Opportunity to witness the cremation process
- All services of core direct cremation package
Available as an upgrade to core package for added peace of mind; specific pricing not stated on provided pages.
Cremation Pre-Planning
- Advance planning for cremation services
- Pre-arrangement documentation
Allows families to plan ahead and ensure wishes are honored; specific pricing not provided on pages shown.
Packages and prices are as published by the provider and can change — always confirm the itemized list directly.
Services offered
- Cremation
- Funeral homes
- Burial
- Prepaid funeral
Who you’ll work with
Josh Gonzalez
Arrangement Counselor
Mentioned in customer testimonials as proactive, responsive, and thorough; assisted families with additional document notarization needs.
Lawrence
Care Coordinator
Named in multiple testimonials for guiding families through the cremation process with exceptional care, efficiency, and regular communication; kept families informed of each step.
James
Delivery Specialist
Mentioned in testimonials for personally delivering urns, keepsakes, and certificates to families.
Facilities
- Reception space
Recognition & specialties
Specialties
- Direct cremation
- Transparent pricing
- Personalized care coordination
- Witness cremation services
- Cremation pre-planning
Where is Allay Direct Cremation?
680 E Colorado Blvd Suite 180, South Pasadena, CA
Get directionsHours
- Monday
- Open 24 hours
- Tuesday
- Open 24 hours
- Wednesday
- Open 24 hours
- Thursday
- Open 24 hours
- Friday
- Open 24 hours
- Saturday
- Open 24 hours
- Sunday
- Open 24 hours
Allay Direct Cremation reviews
Updated July 20265.0
5.0
55 reviews
Rating from Google · updated July 2026
5.0 from 55 reviews on google
What cremation prices usually include
General context, not specific to Allay Direct Cremation: a typical cremation price covers the items on the left. Those on the right are common add-ons billed separately — ask for an itemized list.
Included
- Transfer of the deceased into the provider's care
- The cremation itself and crematory fee
- A basic cremation container
- Return of the ashes to the family
- Filing of required permits and paperwork
Usually extra
- A viewing, visitation, or memorial ceremony (that's a full-service cremation)
- An urn beyond the basic container
- Certified copies of the death certificate
- Flowers, obituary notices, or catering
Frequently asked questions
How much does direct cremation (core package) cost at Allay Direct Cremation?
Allay Direct Cremation lists direct cremation (core package) at $1,295. Prices are estimates and can change — under the FTC Funeral Rule you can request a current itemized price list and pay only for the items you choose.
What services does Allay Direct Cremation offer?
Allay Direct Cremation offers cremation, funeral homes, burial and prepaid, and is a crematory. See the full breakdown and prices on this page.
Where is Allay Direct Cremation located?
Allay Direct Cremation is located at 680 E Colorado Blvd Suite 180, South Pasadena, CA. Use the “Get directions” link on this page for a map.
Can I reach Allay Direct Cremation after hours?
Yes — Allay Direct Cremation in South Pasadena, CA answers its phones 24 hours a day, so you can reach someone the moment you need to, including nights and weekends.
Will Allay Direct Cremation give me an itemized price list?
Yes. The federal FTC Funeral Rule requires every funeral home to give you a written, itemized General Price List on request — in person or over the phone — and to let you choose only the goods and services you want. Always compare a couple of providers before deciding.
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